There have been times where I’ve sat in a meeting where nothing actually gets said.
Yes, a lot of words are said. Sure, it sounds really smart, especially when “big” words are used – ones that are on an 11th grade level, according to the Flesch-Kincaid readibility test. But nothing actually gets said.
We walk out of the meeting confused. We all have different ideas of what the sum of all those words meant.
This doesn’t bode well if you’re working on a project – marketing or otherwise. You’ll have different ideas of what needs to be done, which can’t result in a coherent result.
Instead, paint pictures with your words. Say what you mean. Quit trying to sound intelligent. Otherwise, we’re wasting time. And we’ll just have to rehash it again, anyway.
What are some of your “favorite” phrases that really mean nothing?
Here’s one to start: “experienced advice” (thanks to Gina for that one).
Oh, and another: “thought-leadership.” What does that really mean, anyway?
